‘It’s like the wild west now…but china is the future of music’

‘It’s like the wild west now…but china is the future of music’

China’s concert industry is on the verge of an era of “explosive growth”, according to one of its most successful homegrown music execs, with a booming middle class and ever-growing appetite for dance music laying the groundwork for the country to become a true live music colossus.

Speaking by phone from the company’s HQ in Shanghai, A2Live founder Eric Zho – whose vast EDM empire includes promotion, booking, artist management and record label divisions, as well as the property for which he is best known, the five-city Storm festival, which welcomed 250,000 attendees last year – tells IQ he is “trying to build a 360° music ecosystem” in a country home to 1.4 billion people – almost 19% of the world’s population.

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