As social media grows and changes, it can be difficult to keep pace, and just once you feel you’ve got something figured out, your knowledge instantly becomes obsolete. Facebook is no exception, as we delve into the best practice for utilizing the platform in 2018.
Social media is a continuous learning and adapting process. It may seem like as soon as you have a full understanding of a platform, something changes and you are right back to square one. That is when our yearly best practices come to the rescue!
There’s no question that Facebook should be a big part of your marketing plan. Facebook is still the leading social platform with the user base of 2.07 billion monthly active users. According to Statista, 53% of U.S. residents use Facebook several times a day, the average being eight times a day.