Music streaming is booming… So what happens next?

Music streaming is booming… So what happens next?

The music industry is understandably excited about its streaming-fuelled return to growth over the past couple of years, but there’s also a widespread awareness that this isn’t the time for resting on laurels.

The challenges and opportunities around how streaming should evolve were a topic up for discussion in a panel at the FastForward conference in Amsterdam today.

FUGA’s Anne Jenniskens; Nichestreem’s Catherine Lückhoff; and musician Jeremy Pritchard (from British band Everything Everything) were the panelists, while Columbia Records UK’s Sam Potts – also the founder of BuzzJam – moderated.

“I just saw a playlist the other day called ‘Sweaty Sexy Songs for the Shower’. Maybe that’s the next format for the music industry,” joked Potts as an opener, before setting the scene with Spotify, Apple Music and Amazon’s growth to 70 million, 36 million and 16 million paying subscribers respectively.