Reinventing The Music Industry — Again

Reinventing The Music Industry — Again

There’s a lot of noise about how the large technology platforms and newer startups are disrupting the music business. Some say they are changing the game for the better, whilst others say they are taking money away from the creators.

I talked to Oscar Hoglund of Epidemic Sound to understand how they are challenging the norms of the music industry. Their music is played 20 billion times a month via online videos and they reward their creators handsomely using the big platforms like YouTube and Spotify as vehicles for their business model, rather than adversaries.

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