Amazon Music tells Billboard it has « tens of millions » of paid customers, with Amazon Music Unlimited subscriptions having more than doubled in the past six months, according to data provided by the company. Amazon, the third-largest streaming service behind Spotify and Apple Music, did not clarify the exact number of paid customers it has.
But in an interview with Billboard, Amazon Music vp Steve Boom says that growth is down to two main factors: the large — and expanding — number of people who subscribe to Amazon Prime, and the growth and popularity of smart- and voice-activated speakers, with Amazon’s Echo leading the way.
« There’s been a lot written about streaming and about smart speakers, but [articles] still talk about it as if this is some future state, » Boom says about the opportunities with smart speakers. « We know better than that — it’s actually happening right now. We wouldn’t have grown to this scale if it hadn’t been happening already. »